the business of fitness


The Business of Fitness is an independent Personal Training and Nutrition Coaching company that will work with you to achieve your goals. If you want to:


  • Lose weight
  • Live a healthier life
  • Make better food choices
  • Exercise in a way that is effective, Or
  • Learn the skills that will transform your exercise routine

then you need to speak to me to find out how I can help you achieve your goal or goals.


Please contact me for further information or to get started.

our services

About Us

Who is the Business of Fitness?

Lee Jones has been in the Business of Fitness industry for over 25 years. Initially working in the UK as an educator at a large Sixth Form College in Southampton, he delivered Exercise and Fitness courses to young adults who were undertaking further study after leaving mainstream education.

Around 2000 he made the move to New Zealand where he taught at a couple of Colleges in East Auckland. After a year or so of teaching he was approached to set up and operate a new school / community recreation centre in East Auckland.

In that time he has been consulted by numerous schools and Council organisations on effective Community partnerships in the recreation sector.  Currently Lee acts as an independent adviser to a number of private and public organisations.

Alongside the operation of the centre Lee was also active in delivering Bootcamps, Small Group Training (SGT) and Personal Training (PT) as a freelance instructor. During these sessions Lee worked with a wide range of people from the local community through to time constrained executives of large corporations.

Delivering challenging, progressive, effective and fun sessions has been the corner stone of his philosophy. Whether you’re just starting out or have been active for years; Lee will work with you to achieve your health and fitness goal.

As a Senior Assessor with Skills Active (the industry training organisation or ITO), Lee acts as a mentor and assessor to those entering the fitness profession. This role is to ensure that those individuals who are trained in the work place are assessed to the right level and qualified to become registered exercise professionals (REPs).

More recently Lee is working with the Open Polytechnic to provide their students enrolled on a Level 4 Personal Trainer qualification with a working gym and mentor support.

Not only has Lee helped the trainers and assessors of tomorrow, Lee has maintained his own education by attending industry conferences in Australia and New Zealand. Alongside these annual events Lee has undertaken Postgraduate Study in Business Administration and Advanced Level study in Clinical Exercise Physiology.

Qualifications, combined with experience and up to date knowledge means you will be in safe hands with the Business of Fitness.


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